Depending on what channel you use, engagement refers to:

• likes
• comments
• shares
• @mentions
• retweets
• +1
• pins, and repins
• favorites
• reblogs
• hearts

These are all things that happen when a person interacts with your social content.

Engagement is important to your brand for several reasons.

1. In Facebook, engagement effects the algorythms that decide how many of your followers will see your posts.
2. It’s the social part of social marketing, where relationships are developed, and loyal, life-long customers are made.
3. Social engagement is the digital version of a word-of-mouth referral.

Consumers are bombarded with media constantly. In order to become visible, a brand needs to have consistant posting that adds value for the target audience. If you feel like your social marketing is not producing what it should, take a look at your strategy.

• Do you know who your top audiences are?
• Do you know where they spend their time and money?
• Are you tailoring your content to add value to your audience?
• Is your content unique and original?
• Are you posting consistantly, and the right amount?
• Do you have evergreen practices like tagging, quick comment responses, or follow-backs?

If you aren’t sure, we can help you answer these questions for you by completing a social audit.

Our process starts by gathering data through comprehensive research done during our Social Audit.

Next we define your target audience in more depth and conceptualize campaigns. We will use the data provided by our research to best assess where to focus in order to give you the highest results.

After that, the Backrush team will create a content calendar to follow and implement for optimal engagement of your primary audiences. This creates a leads funnel that results in lead and sales traffic.

The points below are the steps we will follow:

1. Optimize your social image, which includes profile clean up and implementing facebook pixels.  
2. Build three different audiences for targeting.
3. Create marketing strategies for the first calendar campaign.
4. Implement the first campaign into the selected platforms.
5. Run campaign, collect data, assess reporting.
6. Learn from the data, adjust, create new campaigns based on the additional data.
7. Repeat steps 4 and 5 with ongoing optimization on the process.
   

Through this systematic approach, our goal is to help you achieve an increase in key conversions and produce a valuable ROI for your business. As we learn more about your audiences we will continue to grow your campaigns to drive social user acquisition and engagement.

As your business increases in social engagement, you should see several things happen:

Marketing feedback – (Learn what your audience is really interested in getting from you.)

• Seeing what your followers engage with helps you direct your marketing campaigns. This increases your effectiveness in social marketing, and provides a higher ROI in your lead and sales funnels.

Brand exposure –

• Edgerank and visibility – Several platforms only show your content to a fraction of your audience. The more your audience interacts with your content, the greater the percentage of your following will be reached.

• Positive reviews – One of the most obvious way you will see engagement affect your brand. Consumers are nearly 60% more likely to purchase from a business with online praise.

• Customer recommendation – (Word-of-mouth in today’s market) Your audience recommends you to their circle of influence.

Customer communication – (This is a big part of being social, after all.)

• Develop relationships – Creating communication between you and your customer will cultivate a relationship loyalty, and increase your CLV.

• Inspire activity – The relationship that develops from this is what converts a passive customer into an active voice for your brand.

• Resolve issues – The ability to address any negative feelings expressed by customers, and then retain customers who might have taken their business elsewhere.

Increase website traffic –

• By tracking this data, we can see one of the direct ways engagement provides an ROI.