Current Assessment
We begin by taking your social marketing temperature and assess what stage you are in.
Goal Setting
Together we set a date and target for your increase in user acquisition, engagement, and website traffic.
Next Steps
With your social marketing goals determined, we create audience specific campaigns to produce the desired results.
UNDERSTAND YOUR SOCIAL FOOTPRINT
Backrush’s Social Audit will help you assess your current social positioning, diagnose issues, and come up with a roadmap for growing social user acquisition, engagement, and overall brand growth.
What Is The Backrush Social Audit?
Our Social Audit is comprised of four parts:
1. Social Presence Analysis – We examine your digital footprint and determine what stage of marketing you are at.
2. Competition Assessment – Through researching your competitors we assess what your potential growth is.
3. Audience Evaluation – In this step we evaluate who your audience is, and what are the best platforms to reach them.
4. Action Goals – We lay out short, mid, and long-term recommendations, along with evergreen practices for your social media success.
What Key Social Elements Does The Audit Cover?
- Social Presence Analysis
- What platforms are you on?
- How well are they performing?
- What’s working for you currently?
- What can be improved?
- What stage of marketing are you in?
- Competition Assessment
- Research the competitors.
- Look at what your competition is doing that’s working.
- Find where the best potential growth for your business is.
- Audience Evaluation
- Who are your top audiences?
- Where are they spending their time on social media?
- What are the the best platforms to reach them on?
- When are they online?
- Action Goals – Near, Mid, and Long Term
- Lay out in detail what we recommend for your social media and ad campaigns in a chronological breakdown.
- List evergreen practices to utilize going forward for greatest social success.
How Does The Audit Process Work?
- If we haven’t had a prior conversaition about your business, we will begin by asking some key questions. Our goal is to understand what your needs are instead of using a one-size-fits-all approach.
- Next we obtain access to your social presences in order to make a thorough evaluation.
- We will then go through the Audit Process and come back to you with our findings.
- The last step provides you with a recommendation services that we believe will deliver you the best ROI.
How Can I Use The Audit Once It Is Complete?
Your Social Audit includes key information that can be used to:
- Tell you what changes you need to make on your social profiles.
- Inform you what value social marketing can provide your business.
- Give you examples of other successful social marketing in your field.
- Recommend three audiences to target, and tell you where they can be reached.
- Provide you with a detailed, chronological plan of action to follow.
- Help you decide what services you should proceed with to best fit your marketing needs.
START YOUR SOCIAL AUDIT NOW
Reach out to the Backrush Social team to learn more about optimizing your Social Presence.