Generate Leads
We use data and strategy to drive an intelligent and targeted SEM campaign to bring high converting leads to you.
Reach Your Audience
Our SEM service places you in front of your potential customers who are already searching for your products and services.
Increase ROI
By placing you in front of your hottest leads and guiding them through the sales funnel, our SEM services drive an increase in your marketing ROI.
What is Search Engine Marketing, SEM, and PPC?
Search Engine Marketing (or SEM) is paid advertising through a search engine. SEM uses PPC ads (Pay-Per-Click Ads) that are served in the search results when people search for the keywords or phrases you have chosen to serve ads from.
SEM requires a bit of research and set up to effectively drive conversions. Some of the most important are:
- Bidding Strategy – knowing when to bid more agressively on important keywords, and when to bid on less popular keywords is important in keeping Pay Per Click (PPC) campaign costs down.
- The Right Keywords – Doing the reseach on which keywords and phases to include (or exclude) from your ad campaign can be an extensive project, and takes a great deal of testing and research.
- Relevant Ads – Creating ads that are compelling and relevant to the keywords and landing pages attached will drive better converstions and create higher CTRs (Click through Rates).
- High Conversion Landing Pages – Making sure your landing pages follow best practices such as:
- Mathching the content in the ad, offers, and landing page is vital for conversions and and ad rank.
- Naturally using the keywords throughout the landing page will help increase quality score, and in turn increase the placement of the ad and drive the CPC (cost per click) down.
I already rank well on Google organically. Do I really need to use PPC/SEM?
The simple answer is “Yes”, and here’s why:
- Targeted ads with a conversion focused landing page are about 2x more likely to convert.
- It broadens your visability by expanding the possible locations and services through which you could be found.
- SEM allows you to chose and have more control over the keywords and phrases you want to be searchable through.
What is the difference in SEM and SEO?
SEM is Paid Advertising Through Search Engines:
- High lead conversion
- Quick results
- Keywords allow you to widen your leads funnel
- Geo targeting makes finding the right people easier
- It can be complex to set up and requires research
- It needs to be optimized over time
SEO is Organic Ranking in Search Engines:
- High quality leads
- Takes time before producing results
- Can help establish reputation and trust
- It’s targeting is broader and less controlable.
- It requires a significant amount of time to set up
- It needs to optimized over time
How Do I Know What Keywords to Use?
There are several different ways you can determine your keyword strategy. We utilize several keyword research tools, along with some proven structures for building a lagre enough funnel that produces higher quality leads. We often work from these two directions to develop a thriving campaign:
- Products and services offered
- Geo locations in which these are offered
By working from both angles we are able to develop a wide leads funnel to a very targeted audience, which means a possitive ROI for our customers.
START GROWING YOUR BUSINESS THROUGH SEARCH TODAY
Reach out to the Backrush Digital team to learn more about starting your Search Engine Marketing.