Backrush Digital began as a boutique marketing consultancy specializing in empowering small businesses and startup companies to scale smarter, not harder.

As the Founder of Backrush Digital and creator of the Waveform Collective, Amy Jimenez brings over two decades of expertise across sales, marketing, coaching, and community leadership. With 20+ years in sales, 10+ years in digital marketing, 8+ years as a life and relationship coach, and 5+ years of leading community programs, she blends strategy with empathy to help founders grow sustainably.

As a Fractional CMO and business architect, Amy integrates data-driven strategy, AI innovation, and human-centered design. Her work empowers startups and small businesses to align their ambition with their biology, by scaling smarter, living better, and leading with coherence.